Lazada advocates effortless online shopping to consumers across Southeast Asia

●      Lazada reveals customer satisfaction survey results

●      Ecommerce leader promotes effortless online shopping with integrated campaign

●      Campaign kicks off with The Effortless Shopping Sale happening on July 21-23 on Desktop and Mobile and on July 24-26 exclusively on Mobile App 

PHILIPPINES, July 18 2015 – Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Effortless Shopping campaign(http://www.lazada.com.ph/effortless-shopping/) in the Philippines from 21-26 July highlighting the benefits of effortless online shopping to Filipino consumers.

“We are committed to providing an effortless online shopping experience to approximately 550 million consumers in the Southeast Asian region. While our customer satisfaction survey reveals that respondents are satisfied with their online shopping experience, there is an untapped opportunity to reach out to non-online shoppers by highlighting the benefits of online shopping and thus changing their perceptions,” said InancBalci, CEO of Lazada Philippines.

As an eCommerce leader in the Philippines, Lazada provides consumers with an effortless shopping experience with its user-friendly sites and mobile apps accessible at their fingertips anytime, any day. It offers a wide selection of international, local and exclusive products; and multiple secure payment options including cash-on-delivery.

Consumers can shop with peace of mind on Lazada as all items purchased are covered by Lazada's Buyer Protection Program. This provides a guarantee that products are genuine, new and not defective; and for customers to return the items within seven days for a full refund, otherwise. Consumers can also shop with assurance knowing that they can reach out to Lazada’s customer service seven days a week by phone and email.

What Lazada Philippines Customer Say
As a customer-focused company, Lazada Philippines constantly reviews customer satisfaction levels. In Q1 2015, the company polled 28,429 respondents in the Philippines to learn more about their online shopping experience.

Products: 75% were happy with the range of products offered on Lazada Philippines, while 72% of respondents were satisfied with the quality of products offered

Website: 77% found the Lazada.com.ph website easy to use

Delivery: 73% found communication regarding delivery clear

Customer Care: 73% are pleased with the assistance provided by the Customer Care team

While the survey reveals that majority of respondents are satisfied, a Google Shopper Study published in June 2014 shows that product quality and security are the biggest barriers to online shopping in The Philippines. The study shows that 45% are worried about the security of their financial details in online transactions, while 36% of non-online shoppers are unsure about the warranty process of the items they purchase online.

“There is a clear disconnect between the perceptions of non-online shoppers and what our customers experience, highlighting the need to gain consumers’ trust to dispel the barriers to online shopping. As a market leader, we are taking the first step towards highlighting the benefits of online shopping to all consumers through an integrated Effortless Shopping campaign,” said InancBalci, CEO of Lazada Philippines.

The Effortless Shopping Integrated Campaign
Lazada’s Effortless Shopping campaign integrates television (TV) commercials, website and consumer activation touch-points such as a customer newsletter and social media channels.

The campaign leads with two TV commercials highlighting how shopping at Lazada is safe, convenient and reliable and how the Android and IOS mobile applications (app) allow consumers to shop anything, anytime, anywhere.

Accessible via mobile and desktop, the Effortless Shopping campaign (http://www.lazada.com.ph/effortless-shopping/) site highlights Lazada’s key differentiators such as the widest product range, best-in-class mobile app experience, Buyer Protection as well as secure payment options including cash-on-delivery.

Lazada also curated online shopping tips on topics such as secure shopping, smart savings and category specific advice for parents, tech enthusiasts and fashionistas. These tips from Lazada’s own experts are designed to help consumers become savvier and more confident online shoppers.
         
The Effortless Shopping Sale
Consumers can experience the benefits of online shopping during The Effortless Shopping Sale on Lazada Philippines from July 21 to 26.

PRESS RELEASE

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Better light for you from CD-R King

CFL or LED? Which is the better light for you

With lots of attributes to consider, which is really better for you? Let’s scale it down.

CFL

CFL also known as compact fluorescent is your mini version of a standard fluorescent light bulb.

CFL gives lighting efficiency and has been used for decades now and it has graced our homes as it fits perfectly in an ordinary socket without using an adaptor.

CFLs normally takes a few moments to warm up and reach its full brightness.

However, CFLs contain a small amount of mercury which normally does not cause any hazard but if the bulb breaks accidentally, that’s where the problem comes in. Mercury has been banned in the medical field due to its harmful effect on human health.

Regular CFL bulbs lasts up to 6000 hours

Average energy use per year: 767 KWh/yr

Average cost in the Philippines: Php 125 to 300

LED

LED or Light Emitting Diodes was introduce several years back with the promise of lowering your electric bill.

According to the study made by Lighting Research Center, LED light bulbs work by bringing together currents with a positive and negative charge to create energy released in the form of light. The result of this is a fast source of light that is reliable and instantaneous.

LED bulbs also fits an ordinary socket without the need of an adaptor and it bright up as soon as you switch it on.

LED bulbs is considered good for the environment and are endorsed by green movements.

LED bulbs generally cost more to buy although manufacturing technologies are lowering these prices as we move along.

Regular LED lasts anywhere from 20,000 to 50,000 hours.

Average energy use per year: 329 KWh/yr

Average cost in the Philippines: Php300 to 800

Equal Factor

Both serves your lighting needs efficiently. Both fits in sockets of your lamps and fixtures. Meaning, if you don’t consider the chances of your bulb breaking then you would likely choose CFL over LED because of the price difference.

Points to Ponder:

CFL might cost less but it requires you to buy more bulbs over time whereas LED lights last longer, so even though you’re paying more at purchase, you buy fewer bulbs in the long run.

Considering the humid weather in the Philippines, we should also consider that CFL bulb emits more heat than LED bulb, thus, by choosing wisely, you can reduce the heat index in your home.

Moreover, if you care for the environment, Lower energy consumption decreases carbon dioxide emissions, sulfur oxide, and high-level nuclear waste.

CD-R Kings makes it easier for you to decide

CD-R King, your one-stop media provider gives you the ease of choosing by taking away the drawback of price difference by making LED bulb available to the General public at a more affordable price.

This is effort compliments their advocacy in encouraging people to care for the environment during their California e-bike campaign early this year.

It is also noted that CD-R King offers several choices of LED bulbs with different price range both for personal and industrial use.

Below are some of the choices for regular household use.

For other variants, you may visit CD-R king branches or check out their website at www.cdrking.com.

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Haley Joel Osment Is Teaching 'Sex Ed'

The student is now a teacher.

With his first major Hollywood appearance back in 1994, in a scene where he was waiting for his school bus, Haley Joel Osment was Forrest Junior, Tom Hank’s son in “Forrest Gump”. He was just five. And best known for his role as the freaky "I see dead people" kid in M. Night Shyamalan's 1999 thriller “The Sixth Sense”, Osment is returning to the big screen ... awkwardly that is. 

In “Sex Ed”, the 27-year-old plays a guy named Eddie who lands his first teaching gig at an inner-city middle school. He soon finds that his highly pubescent pupils are receiving no form of sexual education. And though he isn't really equipped to teach them, he's takes on the challenge of explaining “the birds and the bees”, much to the chagrin of their parents. Also a problem: The teach just happens to be a virgin.

Osment isn't the only familiar face you'll spot in this indie comedy. There’s Lorenza Izzo (The Green Inferno, Hemlock Grove), Glen Powell (Expendables 3, The Dark Knight Rises), Laura Harring (Gossip Girl), Abby Elliott (Saturday Night Live), Retta (Parks and Recreation), George Eads (CSI), Matt Walsh (Veep), and Lamorne Morris (The New Girl). 

“Sex Ed”, uncut and in all its glory, will be hitting theaters on July 22, 2015, released through Solar Pictures.

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