Yahoo! Purple Hunt 2.0

BIGGER, BETTER and MORE PRIZES to be WON 

YAHOO PURPLE HUNT 2.0

A Hunter will always be a Hunter :D

1. How to Join
• Participants must go to the website of Yahoo Purple Hunt:http://www.yahoopurplehunt2.com.ph and register to start the hunt.
• Only persons who are above 18 years of age and a resident of the Philippines can join in the yahoo purple hunt campaign
• A person can only join once as he/she can open a sponsors box for only one time.
• Participant needs to open all boxes to qualify to the Grand Raffle. Seven keywords are needed to open all boxes.
• Participant must follow the instructions specified in each box to open all the boxes.
• Promo period is from March 11 to April 17, 2011.
• Last day of submission of entries for Metro Manila participants is on April 16, 2011, 11:59pm. While for Luzon, Visayas and Mindanao deadline is on April 12, 2011 at 11:59pm.
2. How to register
• Register for the Yahoo! Purple Hunt 2.0 athttp://www.yahoopurplehunt2.com.ph, and fill out all the required information. If you don't have a Yahoo! account, register for one first atyahoo.com.ph.
  Registration Fields:
  • Complete Name
  • Yahoo ID
  • Mobile Number
  • Email Address
  • Mailing Address
• Upon successful registration participant can now navigate thru the Yahoo! Purple Hunt page: http://www.yahoopurplehunt2.com.ph
• Registration ID or code will be assigned by the system per participant upon successful registration which will serve as their raffle number.
• System will track activities of each code/registrant.
• Participants will be given 75% chance of winning, system is programmed to automatically declare a participant a winner depending on the number of prizes still available and if a certain task per box is completed.
• Participants need to open all boxes for chance to participate in the Grand Raffle.
• Participant first goal is to open Box # 1 before he can open the rest of the boxes.
• To open BOX #1, participant must:
3. How to play
• Box #1. Add the Box!
• Install Yahoo! Messenger. Participant can skip this step if he already have Yahoo! Messenger installed.
• Add the PurpleHuntMaster to your friend list. You can add it by typingypurplemaster in the add tab of Yahoo Messenger.
• PurpleHuntMaster is a system generated program that will automatically add you upon request.
• Wait for more instructions. The PurpleHuntMaster will give you instruction on how to open the box or what to do next.
• In case you missed his directions, you need to type in "help" keyword to get the URL which will contain your unique keyword.
• Once the participant gets the keyword he needs to go tohttp://www.yahoopurplehunt2.com.ph and input it in the Yahoo Messenger Purple Box. The box will open and you will have a chance to win exciting prizes.
• The system upon verifying that certain task is completed and upon checking the availability or quantity of prizes in the database automatically notifies the user thru a pop-up message in the Yahoo Messenger box if he wins a prize or not.
• After opening box 1, user can now proceed with the rest of the boxes. He can start with any box he wants, but he needs to open all to qualify to the Grand Raffle for a chance to win Purple Hyundai i10 car.
• Box #2. Magic Minute (Magic 89.9)
• Participant goes thru the mechanics section of Magic 89.9 box and sees the instruction that he needs to tune in to Magic 89.9 radio station and wait for the DJ to play the Yahoo Yodel to get the special keyword that will open the box.
• Once the participant gets the keyword he needs to go back to the microsite and type in the keyword in the Magic 89.9 box. The box opens and participant gets a chance to win exciting prizes.
• The system upon verifying that a certain task is completed and upon checking the availability or quantity of prizes in the database automatically notifies the user thru a pop-up message in the Magic 89.9 box if he wins a prize or not.
• Participant may only win once, if he was able to get a prize from the 1st box he will no longer win in the other boxes.
• Participant now proceeds with the rest of the boxes, for a chance to win in the Grand Raffle.
• Box #3. Purple Goods (Hyundai)
• Participant goes to the Hyundai box and sees the instruction that he needs to take a photo of himself with any Hyundai Car
1. Make sure that the car can be easily identified as a Hyundai brand
2. Plate number must be blurred or deleted for security and privacy purposes
• The photo needs to be uploaded in the YahooPurpleHunt2.0 official Flickr page, participant now goes to www.flickr.com and look for the YahooPurpleHunt2.0 official Flickr group.
• Participant uploads the photo in the group and tags it with "YahooPurpleHunt2"
1. Maximum file size limit of the photo is 800x600 pixels
• Next step upon uploading of photo is to look for the Purple Hyundai car in the Yahoo Purple Hunt Flickr gallery where the keyword is placed. Once participant is part of the group, he will gain access to tons of photos of other Hyundai models. You'll now have to search for the official Purple Hyundai i10 photo, which has the keyword.
• The keyword needs to be entered in the Hyundai box at Yahoo Purple Hunt microsite. If keyword is valid the box will open which increases the Participants chances of participating in the Grand Raffle.

IF PURPLE HUNTER WANTS TO WIN OTHER HYUNDAI PREMIUM ITEMS, FURTHER INSTRUCTIONS ARE SEEN BELOW:

• Make sure that the car can be easily identified as a Hyundai brand
• Plate number must be blurred or deleted for security and privacy purposes
• No limitations are imposed as to the poses one could actually do. THINK OUT-OF-THE-BOX!
• Format for the file name as follows: last name_first name_middle initial_email address
• Maximum file limit is set at 800 x 600 pixels
• HARI shall be giving away weekly prizes (7 winners per week).
• Weekly judging of winners will be done, deadline of submission of entries:
• Week 1: Mar. 17, 12noon
• Week 2: Mar. 24, 12noon
• Week 3: Mar. 30, 12noon
• Week 4: Apr. 7, 12noon
• Week 5: Apr. 14, 12noon
• Judging and Awarding will be on:
• Week 1: Mar. 18, 3pm
• Week 2: Mar. 25, 3pm
• Week 3: Apr. 1, 3pm
• Week 4: Apr. 8, 3pm
• Week 5: Apr. 15, 3pm
HARI REPRESENTATIVES (AVP FOR MARKETING and MARKETING MANAGERS) TO CHOOSE 35 ENTRIES FROM THE POOL OF SUBMITTED PHOTOS BASED ON THE CRITERIA FOUND BELOW:
• Hyundai Brand Presence: Extent to which photo captures the Hyundai Brand (50%)
• Impact and Creativity: Bold, striking, and adventurous pose (30%)
• Composition, clarity and technical quality (20%)
• Box #4. Fox Hunt (Fox International Channels)
• For chance to join in the Grand Raffle participant proceeds to the Fox Hunt box and sees the instruction that he needs to watch any of the ff Fox Channels (Fox, Star World, Star Movies, Fox Family Movies, Fox Crime, FX, tvN, National Geographic, Channel V) and wait for the Yahoo! commercial where the keyword is placed.
• The keyword needs to be entered in the Fox box at the Yahoo! Purple Hunt 2.0 microsite.
• The system upon verifying that a certain task is completed and upon checking the availability or quantity of prizes in the database will automatically notify the user thru a pop-up message in the FOX box that he was able to open if he wins a prize or not.
• Box #5. Smart
• Participant goes to the SMART Bro box and sees the mechanics that he needs to go to the SMART Bro website: www.smart.com.ph/broand look for the for the not-so-hidden banner ad of Yahoo Purple Hunt which redirects him to www.smart.com.ph/bro/purple to get the keyword that will open the box.
• Participant lands in the SMART Bro website, if he is a NON-SMART BRO POSTPAID subscriber he will be asked to fill up the online form:Full Name, Email Address, Mobile Number and click on submit.
• When user clicks Submit, the code will be revealed
• User needs to go back to the Yahoo Purple Hunt website to enter this code
For SMART BRO POSTPAID Subscribers:
• Participant needs to go to www.smart.com.ph/connect and update his information. He needs to click on the link to update then submit the online form containing the ff fields:Full Name, Email Address, Mobile Number and click on submit.
• When user clicks Submit, the code will be revealed.
• User needs to go back to the Yahoo Purple Hunt micrositehttp://www.yahoopurplehunt2.com.ph to enter this keyword to get a chance to win prizes from SMART!
• Upon typing in the keyword in the SMART BRO box in thehttp://www.yahoopurplehunt2.com.ph the system upon verifying that a certain task is completed and upon checking the availability or quantity of prizes in the database will automatically notify the user thru a pop-up message in the SMART BRO box that he was able to open if he wins a prize or not.
• Box #6. Nokia
• Participant goes to the NOKIA box and sees the mechanics that he needs to go to the participating NOKIA stores to get the keyword.

PARTICIPATING NOKIA STORES
Nokia Concept Store - Rockwell	Nokia Store - G-Mall Davao
Nokia Concept Store - Trinoma	Nokia Store - Greenbelt
Nokia Store - Gen San	Nokia Store - Greenhills
Nokia Stroe - Ayala Cebu	Nokia Store - SM Pampanga
Nokia Stroe - Glorietta	Nokia Store - Robinsons Ermita
Nokia Stroe - Limketkai CDO	Nokia Store - Robinsons Tacloban
Nokia Stroe - Podium	Nokia Store - SM Bacolod
Nokia Stroe - Robinsons Galleria	Nokia Store - SM Davao
Nokia Stroe - SM Cebu	Nokia Store - SM Fairview
Nokia Stroe - SM North EDSA	Nokia Store - SM Iloilo
Nokia Stroe - Sta. Rosa	Nokia Store - SM Manila
Nokia Stroe - The Fort	Nokia Store - SM Megamall
Nokia Stroe - SM Mall of Asia	Nokia Store - SM Southmall
Nokia Stroe - SM Batangas	Nokia Store - SM Tarlac
Nokia Stroe - ATC	Nokia Store - SM Taytay
Nokia Stroe - Dagupan	Nokia Store - Tomas Morato
Nokia Stroe - Gateway	Nokia Store - SM Calamba

• In the NOKIA store participant needs to look for NOKIA & YAHOO! Representative wearing a purple pin.
For NOKIA and OVI Users:
• Representative will ask him to download an application from OVI! thru his cellphone. The representative will confirm if the download is complete, once confirmed the representative will give the keyword that will open the NOKIA box.
For NON-NOKIA and NON-OVI Users:
• The participant needs to request for information on the Nokia X2-01 and the rep will give the participant the keyword.
• Participant now goes back to thehttp://www.yahoopurplehunt2.com.ph site and enters the keyword in the NOKIA box.
• The system upon verifying that a certain task is completed and upon checking the availability or quantity of prizes in the database will automatically notify the user thru a pop-up message in the NOKIA box that he was able to open if he wins a prize or not.
• Box #7 Yahoo! Search
• Participant goes to the last box the Yahoo! Search box and sees the mechanics that he needs to search for the video online thru the Yahoo Search. A simple Yahoo! search will help the participant find the video. The video will reveal the final keyword and the venue of the Grand Event.
• Participant upon finding the video and the keyword goes back to thehttp://www.yahoopurplehunt2.com.ph site and enters the keyword.
• Opening of the last box if he was able to open the rest of the boxes will be his ticket for chance to participate in the Grand Raffle.
4. Prizes
1. NUMBER OF WINNERS PER SPONSOR:
MERCHANTS NUMBER OF WINNERS

Yahoo!	20
Nokia	203
Smart	109
FOX	100
Magic	100
Hyundai	35
TOTAL:	567

2. MINOR PRIZES WITH SPECIFICATION:

Item
Magic 89.9
shirts
CDs
FOX International Channels
Nat Geo Shirts
Yahoo
T-Shirts
Nokia
X2-01 mobile phones
Ayala Cinema Tickets
Nokia MD-9 speakers
Hyundai
Overnight Bag
Body Bag
Umbrella
Smart
SIM only 999
2 years canopy subscription
Bro prepaid plug it
Bro prepaid pocket wifi
ID laces

3. GRAND PRIZE

Item
GRAND PRIZE: Purple Hyundai
Hyundai i10 Automatic

There's only one winner for this prize.
4. The tax requirement for the prize (20% exceeding P10,000) shall be shouldered by Yahoo Philippines, Inc.
5. Prizes are NOT TRANSFERABLE and NOT CONVERTIBLE to CASH.
6. Registration and Insurance of the car will be shouldered by the winner.
7. Deadline of Submission of Entries
• Promo period is from March 11 to April 17, 2011.
• Last day of submission of entries for Metro Manila participants is on April 16, 2011, 11:59pm. While for Luzon, Visayas and Mindanao deadline is on April 12, 2011 at 11:59pm.
8. Procedure in Determining of Winners
1. MINOR PRIZES for opening of boxes in the Yahoo Purple Hunt microsite
• Registration ID or code will be assigned by the system per participant upon successful registration which will serve as their raffle number.
• System will track activities of each code/registrant.
• Participants will be given 75% chance of winning, system is programmed to automatically declare a participant a winner depending on the number of prizes still available and if a certain task per box is completed.
2. MINOR PRIZES for participating to Hyundai PHOTO CONTEST
HARI REPRESENTATIVES (AVP FOR MARKETING and MARKETING MANAGERS) TO CHOOSE 35 ENTRIES FROM THE POOL OF SUBMITTED PHOTOS BASED ON THE CRITERIA FOUND BELOW:
• Hyundai Brand Presence: Extent to which photo captures the Hyundai Brand (50%)
• Impact and Creativity: Bold, striking, and adventurous pose (30%)
• Composition, clarity and technical quality (20%)
3. TOP 20 finalist who will participate in the Grand Event
• A total of 3 finalists from the VizMin + Luzon region will be pre-drawn 5 days before culmination event to allow them to travel to Manila
• Draw date: April 12, 2011 – 3:00pm
• Venue: NetBooster Asia Office, Valero St. Salcedo Village, Makati
• Witnessed by:Yahoo Representative - Steven Santos, Marketing Manager Hyundai - Maria Lenavi Ramos, Media and Marketing Operations Manager NetBooster – Apple Galvez, Account Manager
• Yahoo! Will shoulder their travel and accommodation expenses while in Manila
• 17 GMA finalists will be drawn at the event; qualifiers must attend event to stand a chance of winning the grand prize
Grand Prize Finalists On-Ground Hunt
• Before they check-in as Grand Prize qualifiers, they must complete the on-ground event hunt
• They will be given purple passports and will be asked to visit each Yahoo! Booth and complete the task to get a stamp on their passport
• Qualifier must complete all 4 Yahoo! Booth stamps prior to "checking-in" at the Grand Prize Qualifier lane.
• Yahoo! Messenger
• Line up at the Yahoo! Messenger booth and log on to your YM account. If you have no YM account yet, you will be required to create one. In your list of contacts, you will be required to add to contact the Yahoo! Purple Friend.
• Once contact is added, qualifier will be asked to chat and ask for the password.
• Once password is given, qualifier will show the password to the official booth marshall. After marshall has approved the password, a stamp will be given on your passport
• Contestant now moves on to next Yahoo! Booth
• Yahoo! Mail
• Line up at the booth and log on to your Yahoo! Mail account. If you have none yet, you will be required to create one. You will be asked to email a certain email address (example purplehunt@yahoo.com ) with subject title Purple Hunt Yahoo! Mail Password. In the message, qualifier will kindly request for the password and will send email.
• Await the email reply and show password to marshall for approval. Then your passport gets a stamp from that booth
• Yahoo! OMG!
• Line up at the booth and the OMG! Page will be ready for the qualifier. The marshall will give qualifier a task to search for.
• Ex: Please search for a celebrity that is wearing a purple dress.
• Once task is found online, marshall will check to validate and approve. The passport will then get a stamp from that booth
• Yahoo! Koprol
• Line up at the booth and the Koprol page will be ready for the qualifier. The marshall will explain what Koprol is all about
• Qualifier will then have to create their won Koprol account and send out their first location-based shout out that they are currently at they Yahoo! Purple Hunt event in Trinoma mall.
• Qualifier is to show status to marshall for approval. Passport then gets stamped
• Check-Ins
• Grand prize qualifiers will have to "check-in" at the check-in counter upon presenting their Purple Passports and seeing that all 4 Yahoo! Booths have given their stamps
• The database of qualifiers will be at the check-in system to be able to validate that aside from completing on-ground hunt they also completed the online hunt or opening of all the boxes. Qualifiers must present their Yahoo! ID as well as the completed purple passport upon check-in.
• Only qualified hunt finishers (online and on-ground) who check-in at the event will be eligible for the finalist draw
• At a specified time (6pm), an electronic raffle will be conducted to determine the remaining 17 finalists from GMA
• The 17 finalists from GMA will be drawn ahead (5pm) of their 6pm announcement to the public. The electronic raffle will be conducted backstage in the presence of a Yahoo! representative and DTI representative to verify validity of raffle. The electronic randomizer will bring up 20 names from the total check-in database. 17 for the winners and extra 3 names as buffers (ie. Initial names are not present at event any longer, etc). The DTI representative will then validate all names against the check-in database and give their approval of the 17 GMA finalists.
• Once the 17 GMA finalists are determined, their names will be shown on a large overhead LED screen onstage
4. GRAND PRIZE WINNER
• All 20 finalists (GMA, LUZON and VIZMIN) will be called onstage
• A grid will be on the floor divided into 20 numbered quadrants
• The finalists will then be asked to choose a number on the floor grid and stand on it
• When all finalists have made their choice, they asked to look at the large LED screen behind them
• The screen mirrors the grid they are standing on but has box visuals instead of numbers
• The host explains that the 20 finalists will be reduced to 15, 10, then to 5, then to 2 finalists.
• Host also announces the prizes for the 15 who will be eliminated, as the large LED screen "unboxes the x's", anyone whose box contains an "X" is eliminated
• We will have pre-determine which boxes have "X"s . Therefore, we will have 3 versions of the grid for the video play. Version 15, 10 and 5.
• As the groups get smaller, the chart will flash on the screen which numbered quadrants will be valid for the corresponding round. This is to eliminate any possibility of a finalist stepping on a "dead" numbered quadrant.
• This elimination process is repeated until only 2 finalists remain
• The host and the 2 finalists leave the main stage and move to the car platform
• At the satellite stage, host announces that one of the 2 will get the car
• The runner up will get another valuable prize:
• Both finalists are given a car key each, only one of which will open the car
• A coin can be flipped to determine which of the two will be first to choose a key
• The one that is able to open the door wins the car
5. Drawing of Winners:
PURPLE ON PARADE!As a way to cap off the Purple Hunt 2.0, we will hold "Purple on Parade!" a grand celebration of all things Yahoo! On April 17, 2011 – 10:00 to 9pm. Yahoo, Hyundai and NetBooster representatives together with the DTI representative will witness the contest and determine the winner: Yahoo Representative – Steven Santos, Marketing Manager Hyundai - Maria Lenavi Ramos, Media and Marketing Operations Manager NetBooster – Apple Galvez, Account Manager
• The top 3 finalists for the Grand Prize will be drawn on April 13, 2011 10:00am at NetBooster Asia office with the presence of Yahoo, NetBooster and DTI Representatives.
• The top 17 finalist coming from Metro Manila will be drawn on April 17, same date of the Grand Event - 6:00pm at Trinoma Mall. Only qualified hunt finishers bothonline and on-ground who check-in at the event will be eligible for the finalist draw.
• The top 2 finalist for the Grand Prize will be chosen thru the contest at the event itself April 17 - 6:00pm
6. Notification of Winners
• Netbooster will notify the winner thru e-mail, phone call and registered mail. A print out of the e-mail and/or copy of the notification sent to the winner’s registered mail shall serve as proof of winning.
7. Redemption
• Redemption period shall be within 60 days from notification.
• Unclaimed prizes shall automatically be forfeited after 60 days of receipt of notification upon prior DTI approval.
• COMPLETE ADDRESS OF REDEMPTION CENTERS
For Minor Prizes
• Yahoo! Philippines
  14th floor net cube center, 3rd avenue corner 30th street e-square crescent park west, fort bonifacio global city, taguig city, 1634, ph
  phone (408) 349 3300 fax (408) 349 3301
• Nokia (Philippines), Inc.
  40th Floor, Philam Life Tower, 8767 Paseo de Roxas, 1226 Makati City, Phlippines
  Fax No. +632 7541567
• Smart Communications Inc.
  Smart Tower 6799 Ayala Avenue, Makati City, Philippines 1226
  Fax No.:+632 511 3239
• FOX International Channels
  Unit 1701, Antel Corporate Center 121 Valero St., Salcedo Village, Makati City, Philippines
  T: +632 8464651 M: +63920 9704383
• Magic89.9
  Paragon Bldg. EDSA cor. Reliance St. Mandaluyong City
Hyundai Asia Resources, Inc. 11F KPMG Center, 6787 Ayala Avenue. Makati City (02) 813-6788 loc 239
8. How to Claim
• The winner shall present his/her Valid ID, notification email and registered notice. Failure to furnish proof of identity shall be grounds for disqualification.
• For outside Metro Manila participants: LUZON, VISAYAS & MINDANAO - prizes will be mailed to the participant.
• GMA - participants need to go to respected redemption areas.
• Redemption period shall be within 60 days from date of receipt of the registered mail notification.
9. Prize Forfeiture
• o The winning prize can be redeemed within 60 days from the date of receipt of the registered mail notification with prior DTI approval. It will be allocated and saved under the winner’s name and information until the time the winner claims the prize.
10. Disqualification
• Employees of Yahoo Philippines Inc, NetBooster Asia, Sponsors (Nokia, SMART, FOX, Magic89.9, Hyundai), Suppliers, Dealers and their relatives up to second degree of consanguinity or affinity are disqualified from joining the promotion.

Per DTI NCR Permit No. 2385, Series of 2011.

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