Did you know that 25% of people who sign up for the
gym start dropping out within their first 6 to 8 weeks? To top it all off, this
number goes up to 52% after 6 months. Only around 35% of people who begin to
exercise at the gym really stay for 9 months or more. So why do so many people leave? Well, most of
these dropouts attribute their loss of interest to exercise to several reasons
(some of which you may have heard or experienced on more than one occasion).
First, there’s boredom. The decision to start
exercising and get fit almost always starts off on the right foot. There’s the
willingness to try out new things and the determination to push the body
further. However, daily long runs on the treadmill and lifting of various
weights within the 4 walls of your gym can become tiresome and routinary.
What’s more, if you’re doing it alone, the difficulty increases as the mind
convincingly tells the body it’s too lazy to get moving. Motivation falls short and before you know
it, you’ve completely forgotten to exercise.
Second, people’s busy schedules make it difficult to
find time to hit the gyms. 10 minutes to warm up. 30 minutes on the treadmill.
30 minutes doing weights. 15 minutes on the bike. 15 minutes to stretch and
cool down. Let’s face it, spending time at the gym does exactly that—eat up
your time. People can barely squeeze in a proper meal during their lunch breaks
so how much more finding additional time for a simple work out?
And finally, the impatience to achieve results
within a short time (and not succeeding) leave some people discouraged and
frustrated. Eventually, they just stop altogether, often wishing that there was
some other quick fix they could avail of.
Well, what if there was a particular fitness center
that was diverse enough to keep you constantly engaged, challenged and
inspired, all the while requiring only 30 minutes a day still guaranteeing
results? As the country’s first co-ed express fitness facility, 360 Fitness
Club proves to be more than just your traditional gym. Their exercise
philosophy revolves on providing people with fitness opportunities that are
non-traditional, efficient and most importantly, effective. With
the use of free weights, kettle bells, cables, exercise balls and many other
exercise accessories, the club developed the 360 Circuit, which consists of 20
exercise stations that combine cardiovascular and strengthening exercises – a
total body workout that will make members, tone, shape up and burn an average
of 500 calories in a total of just 30 minutes each day.
“We understand how
difficult it can be for some to exercise regularly so we’ve developed various
ways to keep our customers engaged to be fit”, shares 360 Fitness Club Head Coach
and fitness expert Christopher Callanta. “For as quick as only half an hour, we
provide you a total body workout that’s practically equivalent to an hour’s exercise
in a traditional gym setting.”
Members of 360 Fitness
who complete the circuit claim to have improved balance and performance in
their daily activities. And thanks to the club’s other programs like the Jungle
Gym Suspension Training classes, participants find their strength and
flexibility improving dramatically after just a few classes. “We offer numerous
exercises in a Jungle Gym Suspension Training class, where one simply has to
adjust their body position to adjust the resistance and intensity of the
exercise”, shares Christopher, “It can be a bit of a challenge at first but the
results and the feeling you get after attending a class are amazing!”
“Traditional gym workouts take longer because
they usually use machines and work out only one muscle group at a time while
our suspension training classes, just like our circuit, work out the entire
body in one session,” Managing Director Joana Piñon adds. To keep their members
constantly motivated, 360 Fitness Club also offers a wide range of group
exercise classes. “We believe that variety keeps people from getting bored so
we’ve introduced several classes that you won’t normally see in other gyms and
fitness centers.” And true enough, where else would you find pole dancing
classes taught by The Polecats, the country’s premier pole dancing group?
Zumba, the only Latin-inspired dance fitness program that is now being offered
in over 125 countries, is also available. 360 Fitness Club also offers yoga,
suspension training, kickboxing and running classes, with many more new classes
to be introduced.
Whereas in most fitness
centers, the members are left to do their exercises alone, 360 Fitness
guarantees guided workouts aimed to also motivate and inspire rather than just
mere demonstration of the exercises. Coaches are there to act as mentors,
constantly challenging their members to push themselves. Other value-added
programs to help clients reach their fitness goals are also in the works.
“We’re working on developing a fitness diary for members to keep track of their
calorie intake and expenditure, as well as providing special podcasts for them
to learn about tips and how-to’s on exercise and nutrition,” shares Joana
excitedly. “We’re really here as fitness partners of our members to help them
get in the best shape possible. And that means providing different means of
support all the way,” adds Christopher.
A year after the success
of the first branch in Ortigas, 360 Fitness Club will launch their second
branch in Makati this July. The pioneer club is already enjoying a growing
number of clientele who have all bought into the philosophy of fitness that is
indeed proving to be non-traditional, efficient and effective. More and more
members are attesting to visible results both physically and mentally even in a
period of just 4 to 6 weeks. Some have experienced weight loss even without an
accompanying diet, others are proclaiming better productivity in their daily
activities thanks to an increase in focus, strength and stamina.
Whatever your fitness
goals are, 360 Fitness Club recognizes that it’s never easily achieved when
done alone. As partners and experts in fitness, the club’s objective is to
ensure that their members are constantly motivated, inspired and guided in
order to reach these goals. Going beyond the physical exertion and making the
entire experience a mental challenge and a way of life, 360 Fitness Club
redefines what total fitness is all about and gives people that much-needed
push to just keep on going.
Press Release by Cecile Golez
360 Fitness
Club Makati
7/f Dolmar Gold Tower, C. Palanca St., Legaspi Village, Makati City
0917-5600360; 5777807
360 Fitness
Club Ortigas
13th floor, Strata 100, F. Ortigas Jr. Ave, Ortigas Center, Pasig City
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